Growth Review
This review is about who your website brings in. The design itself is clean and modern, real messaging about savings and carbon footprint, no complaint there. "Solar panels clare" already ranks 5th from the homepage. A separate page was built specifically to target that exact same search, and it ranks 37th, worse than doing nothing extra at all. It's all detailed below, with what to do about each one.
9 searches are tracked against this site. The Clare ranking is genuine, page one on a good day, but it's being fought over by more pages than it needs.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels clare | 140 | 5th from the bare domain, page one on a good day. | 5th |
| solar panels clare | 140 | Unranked from the www version, same phrase, different address. | Split |
| solar panels clare | 140 | 37th from the page built specifically for this search. | 37th |
| jfw renewables | 590 | 25th, an unrelated business name, not a real search. | 25th |
| lennon solar | 1K | 40th, also an unrelated business name. | 40th |
| solar ev charger | 110 | 56th, from the car chargers page. | 56th |
Three separate addresses are all trying to own "solar panels clare" at once. Google has to choose between them, and right now it's choosing the homepage over the page purpose-built for the search, which suggests the dedicated page needs real work, not just an address of its own.
The homepage message and design are already working. These are the structural issues underneath them.
This is not a design problem, it is steady monthly work. The homepage already proves the format converts. The fix is consolidating the Clare pages into one and finishing the title.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the consolidation work that should strengthen the Clare ranking.
140 searches every month for solar panels in Clare, all three of your competing pages combined.
16 visits a month currently arriving, almost entirely from the one page that's winning.
One confirmed page-one ranking, currently shared across three pages instead of held by one.
Clare is a real, working search for this site. Consolidating it onto one strong page, then repeating that for a second county, is the direct path to more of what's already working. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.
Your tracked keyword count and traffic both grew over the last month, which means Google is actively re-evaluating this site right now. Consolidating the Clare pages while that's happening gets the benefit faster than waiting for the next crawl cycle.